Privacy Policy
## **Privacy Policy**
**Effective Date:** \[5/11/2025]
Thank you for visiting **Wear The Whimsy** ("we," "us," or "our"). Your privacy is critically important to us. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website [https://www.wearthewhimsy.com](https://www.wearthewhimsy.com) (the “Site”) or engage with us in any other way.
By using this Site, you agree to this Privacy Policy.
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### **1. Information We Collect**
**A. Information You Provide to Us Directly**
We collect personal data when you:
* Place an order or request customer support
* Subscribe to our email list or promotional materials
* Contact us via forms or email
This may include:
* Name
* Email address
* Shipping and billing address
* Phone number
* Order history
* Payment information (collected via secure third-party processors — we do **not** store full credit card numbers)
**B. Information We Collect Automatically**
When you visit our Site, we (or third-party services) may collect:
* IP address
* Browser/device type
* Date/time stamps
* Referring URL
* Clickstream data and site usage behavior
* Cookie identifiers and tracking pixels
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### **2. How We Use Your Information**
We use your data to:
* Fulfill orders and provide services
* Respond to questions or concerns
* Personalize your shopping experience
* Improve our website and marketing
* Comply with legal obligations
* Prevent fraud or abuse
* Send occasional updates, promotions, and newsletters (with your consent)
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### **3. Legal Basis for Processing (EU/UK GDPR Users)**
We process your data based on the following legal grounds:
* **Consent** – when you opt in to marketing emails
* **Contract** – to fulfill orders or provide services you request
* **Legal obligation** – for record-keeping, tax, or regulatory compliance
* **Legitimate interest** – to improve customer service and prevent fraud
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### **4. Sharing Your Information**
We never sell your personal information. We may share your information with:
* **Service Providers** – shipping carriers, payment processors, email services, website hosts, analytics tools
* **Legal Authorities** – when required by law or legal process
* **Business Successors** – in the event of a merger, acquisition, or sale of assets
Some of these partners may collect or receive information directly via tracking technologies on our Site.
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### **5. Cookies, Analytics, and Tracking Technologies**
We use cookies and third-party tools (e.g., Google Analytics) to:
* Understand visitor behavior
* Customize your shopping experience
* Track marketing campaign effectiveness
You can manage cookie preferences through your browser settings. Disabling cookies may limit functionality.
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### **6. “Do Not Track” Signals**
Some browsers offer "Do Not Track" features. Our Site currently does not respond to such signals due to inconsistent industry standards.
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### **7. Third-Party Services**
Our Site may contain links to third-party websites. We are not responsible for their privacy practices. Please review their privacy policies before engaging.
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### **8. Data Retention**
We retain your information only as long as needed:
* To fulfill the purposes outlined in this Privacy Policy
* To comply with legal or tax obligations
* To resolve disputes or enforce our agreements
You may request deletion of your data at any time unless we are legally required to retain it.
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### **9. Your Rights**
Depending on your location, you may have the right to:
* **Access** or request a copy of your data
* **Correct** inaccurate information
* **Delete** your data
* **Withdraw** consent to marketing
* **Port** your data to another service
* **Object** to certain processing activities
To exercise these rights, email us at **info@wearthewhimsy.com**.
**For California Residents (CCPA):**
You have the right to:
* Request disclosure of categories and specific pieces of personal data we collect
* Request deletion of your personal data
* Opt out of the sale of personal data (we do not sell data)
**For European/UK Residents (GDPR):**
You may also lodge a complaint with your local data protection authority if you believe your rights have been violated.
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### **10. Security**
We take data security seriously and use industry-standard methods to protect your information, including secure third-party payment processors and encrypted connections (HTTPS). However, no method is completely secure.
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### **11. Data Breach Notification**
In the event of a data breach that affects your personal information, we will notify you and the appropriate authorities as required by law.
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### **12. Children’s Privacy**
Our Site is not intended for children under 13 (or 16 in the EU/UK). We do not knowingly collect personal information from children. If we discover such data, it will be deleted promptly.
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### **13. International Users**
If you access the Site from outside the U.S., your data may be transferred to and processed in the United States, where data protection laws may differ.
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### **14. Changes to This Policy**
We may update this Privacy Policy periodically. Revisions will be posted with a new “Effective Date” at the top. Your continued use of the Site constitutes acceptance of the updated policy.
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### **15. Contact Us**
If you have questions about this Privacy Policy or wish to exercise your data rights, please contact:
Wear The Whimsy
Email: info@wearthewhimsy.com
Website: [https://www.wearthewhimsy.com]